Counselling practicum student · CMPC student
Mental Performance and Counselling for Athletes
Mental performance when it's about performing better. Counselling when it's about feeling better. And support that understands the person behind the athlete.
Based in Penticton, BC, working with youth athletes, adults, parents, teams and schools , in person and virtually.
- 13+ years
- with youth & adults
- 3× Ironman
- finisher
- $50
- reduced-rate counselling

“Athletes are people first.”
Does this sound familiar?
- You train hard, but nerves take over when it's time to compete.
- One mistake can derail the rest of your game.
- You're confident in practice but struggle to trust yourself in competition.
- You're incredibly hard on yourself when things don't go perfectly.
- An injury, setback or transition has changed how you feel about your sport.
- Or maybe what's going on isn't really about sport at all.
Whether you're looking for mental performance support or counselling, we'll start with what's happening for you and figure out what kind of support makes sense.
Ways to work together
Three ways to work together
Counselling
Support for anxiety, stress, self-esteem, identity and life transitions. Reduced-rate sessions as a supervised practicum student.
Learn more →Mental Performance Coaching
Build the mental skills to perform when it matters: confidence, focus, nerves, perfectionism, setbacks and return to sport.
Learn more →Teams & Schools
Interactive workshops and season-long programs in confidence, focus, pressure, resilience and communication.
Learn more →Clear as it gets
Mental performance or counselling?
Mental Performance
When it's about performing better.
- · Competition nerves and pre-game routines
- · Confidence that holds up under pressure
- · Focus, motivation and goal setting
- · Bouncing back from mistakes and setbacks
- · Skills training , you don't need to be struggling
Counselling
When it's about feeling better.
- · Anxiety, stress and low mood
- · Self-esteem, self-worth and perfectionism
- · Identity beyond sport, injury and retirement
- · Family, school, relationships and life transitions
- · Clinical mental health support, under supervision
Many people need a bit of both, and you don't have to decide before you reach out , that's exactly what the free consultation is for. See the full comparison.
How it works
Getting started in 3 simple steps
- 01
Book a free 15-minute consultation
Fill in the form and we'll set up a short call. You tell me what's going on , for you or your athlete , and ask me anything.
- 02
We choose the right kind of support
Together we decide whether mental performance, counselling, or a team workshop fits best, and how often we'd meet.
- 03
We start the work
Sessions are practical and paced to you: skills you can use at your next practice, and space for what's underneath.

About
Hi, I'm Ashley Wiles
I'm a counselling practicum student and CMPC student who works with athletes, youth, teams and parents in British Columbia and virtually across Canada. With more than a decade of experience working with youth through sport, I bring together mental performance, counselling training and lived experience as an athlete to support the person behind the performance.
Counselling practicum student
Gonzaga University
CMPC student
Mental performance training
13+ years with youth & adults
Founder of Sole Girls
Competitive athlete
3× Ironman + 70.3 Worlds
Practicum placement
Maisha Counselling, supervised
Performance doesn't exist separately from mental health, relationships, school, work and identity. We can work on confidence, pressure and focus while keeping your whole well-being at the centre.
Fees and confidentiality
Sliding scale and supervised practicum
I am a counselling practicum student completing my Master of Counselling through Gonzaga University, placed with Maisha Counselling. That means my counselling work is supervised by a registered clinical supervisor, and it's why I can offer sessions at a reduced rate.
$50 per session
50-minute counselling sessions at a reduced practicum rate. Mental performance and workshop rates are quoted on our call.
Supervised practice
My counselling work is reviewed with a registered clinical supervisor at Maisha Counselling, so you get two sets of eyes on your care.
Confidential
What you share stays between us, apart from the legal limits I'll explain up front: risk of serious harm, child protection, or a court order.
Frequently asked questions
What's the difference between mental performance coaching and counselling?
They overlap, but the goal differs. Mental performance is about performing better , confidence, focus, competition nerves, motivation, pressure, routines. Counselling is about feeling better , anxiety, low mood, self-worth, identity, grief, big transitions. You don't need to be struggling to benefit from mental performance work; it's a set of skills you practise.
What does it cost?
Counselling is $50 per 50-minute session while I am completing my supervised Master of Counselling practicum with Maisha Counselling. Mental performance rates and team workshop pricing are shared on our consultation call.
What ages do you work with?
Youth as young as 8, right through adulthood. You do not need to be a competitive athlete , or an athlete at all , to work with me.
Do you offer virtual sessions?
Yes. Mental performance sessions are available virtually across Canada and the US, as well as in person in Penticton. Counselling is available in Penticton and virtually across British Columbia.